On the 5th October 2011, previous CEO and Co-founder of Apple, Steve Jobs passed away whilst battling cancer. I've never been an Apple fan or even really knew who he was until a couple of months ago, but I knew the Apple brand. Aluxism is paying its respects to the late Steve Jobs because he was a pioneer, a dreamer and brilliant businessman. Steve Jobs was once a young person with dreams and ambitions like we all do,who worked hard, probably not imagining the success it would become and made his dream come true. Apple is a globally recognised brand that I looked at as a technological fashion brand. Many companies sell laptops, pc's, and mobile phones, but when the iphone come out, it changed the face of technology. When the Apple mac made its debut, it was sleek, stylish and got the job done. Most Apple products if not all have a certain design aesthetic that seems to be more desirable and physically appealing to the masses. Not to take away anything from the rest of the Apple team, because Steve Jobs was part of that amazing team that revolutionised technology and design. Apple will forever be part of you legacy. R.I.P Steve Jobs
"Have the courage to follow ur heart & intuition. They already know what u truly want to become. Everything else is secondary." - Steve Jobs
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